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9/25/20: Bodega x New Balance MS997JBO “Better Days”
Any first come, first served product will release on the new arrivals page and the brand’s collection page when available.
This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.
Release Info: Friday, September 25, 2020
Available online at 10am EST on a first come, first served basis.

More info here:
As the streamlined, modern sport performance focused update of the widely coveted 997 classic, the 997S silhouette is uniquely suited for both the kicking back and pounding pavement sides of the coin. This fusion of everyday reliability, discerning style, and unrestrained enthusiasm was a central tenet of the No Days Off 997S and No Bad Days 997S incarnations of the modernized 997. The Bodega x New Balance 997S Better Days represents its culmination, with a focus on riding off into the sunset.

The journey from training to tanning is represented visually, as the distinctive combination of mesh upper, hairy suede and nubuck overlays and an embossed neoprene collar takes on a color blocked appearance. The toebox and forefoot start out in tones of grey that recall the original 997, which transitions to a neutral tan midfoot, and a fiery, sunset red collar, with a deep burgundy heel. The dual wielding of ABZORB and ENCAP technology provides cushioning for total relaxation or maximum effort, while branding details at the tongue seams, footbed inserts and lace aglets ensure better days, down to the last detail.

When better days do arrive, it won’t matter whether they’re the product of a jackpot or a triple shift. Everyone will just be happy to be there.

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Hes Kicks is a sneaker youtuber that owns the weekly sneaker deals site Heskicks reviews sneakers and posts sneaker related discussion videos. Heskicks has been collecting sneakers since 2003, and is an avid fan of anything sneaker related.

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