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November 19, 2020 – Breaking barriers through music and self-expression, Colombian J Balvin delivers a special iteration of the Air Jordan I that’s direct from Medellín and meant for the whole world. In design, he brings intense “colores” and “vibras” (Spanish for “colors” and “vibes” — and the names of Balvin’s acclaimed 2020 and 2018 albums) to his Air Jordan I x J Balvin.

“I was thinking about how I could have a disruptive Air Jordan I,” says Balvin, the first Latino artist to collaborate with Jordan Brand. “I wanted to be the person who really dared to change the shapes and go all out. No one has touched the Air Jordan I like this before.”

The Air Jordan I x J Balvin’s bold rainbow canvas upper has jagged-edge trimming and rounded-color wings that are meant to represent a cloud-like explosion — symbolizing Balvin’s source of energy. The artist’s smiley-face logo replaces the Jumpman logo on the left foot tongue tag, while pink, white and black laces and interchangeable patches (think a smiley face, a Jumpman, a basketball and lightning bolt) enable wearers to customize the shoe based off their mood and creative expression.

The Air Jordan I x J Balvin released globally December 8 on SNKRS

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Hes Kicks is a sneaker youtuber that owns the weekly sneaker deals site http://www.collectivekicks.com. Heskicks reviews sneakers and posts sneaker related discussion videos. Heskicks has been collecting sneakers since 2003, and is an avid fan of anything sneaker related.

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