The NBA banned the original Air Jordan for not meeting the league’s stringent policy on uniforms and colors. Jordan wore them anyway and faced a $5,000-per-game fine as a result. Recognizing a unique marketing opportunity when it presented itself, Nike happily paid the fine. And MJ rocked them all the way to his Rookie of the Year honor.
This Air Jordan was the only one in the series to feature the familiar Nike Swoosh logo. And predating the Jumpman logo, the OG shoe featured the Wings logo – a basketball with wings stretching from both sides and “Air Jordan” printed above the ball. Nike filed the Wings logo as a trademark on May 7, 1985.
Leather overlays on the upper offered durability and easy color blocking, and a perforated leather toe box lent ventilation.